In 2009 we saw a great deal of gimmicky, cookie-cutter augmented reality marketing, which frankly was for the most part a disappointment, given the potential for this new technology. It has not been until now, that I have truly been excited by an application of AR
Designer Camille Scherrer, applies AR to books, allowing her to play with meaning and narrative. Through her work she demonstrates how interactive technologies can be used to explore the deeper realms of the printed page.
“The core of the project [Le Monde des Montagnes] is to generate interaction between two originally conflicting worlds in order to create a new source of creativity,” says Scherrer. “Between paper and screen.” She pushes the boundaries of storytelling by quietly superimposing a supplemental, moving layer atop a pre-existing printed narrative.