So the video for this is a little annoying, but over all think it is a great example of how brands can use location based technologies.
Location based social networking seem to be all the rage at the moment with Foursquare /Gowalla (and possibly Facebook after today) constantly in the press, so it is not really surprising that brands have been looking for a creative way to utilize this technology.
As the video explains Nike’s location based game Nike Grid, uses London telephone box to track a runner’s progress at designated Nike branded locations, players run between two phone boxes and punch in their unique user id number at each, logging their run and earning them points online (much like FourSquare).
If you’re in London, the game begins at 8pm on 4.23.10.
