Check out the latest episode of the INFLUENCERS Series, featuring Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also offers some interesting insight into creating successful collaborations between Artists and Brands.
If you have not yet seen the previous INFLUENCERS episodes go check them out now.